Editorial policy

Source standard

A publishable story must link to a primary source whenever one is available. Primary sources include an official creator post, verified brand announcement, public filing, event page or direct on-record statement.

• No unnamed repost as sole evidence
• No invented follower or engagement figures
• Dates and direct quotations checked against the source
• Material uncertainty stated in the article

Headlines

Headlines may be energetic, but they must remain supported by the story. We do not use a headline that changes the meaning of the underlying source.

Review and publication

AI may assist research organisation, transcription, summarisation and draft preparation. A human editor remains responsible for the headline, claims, context, attribution and publication decision.

Send a pitch

Send source-backed news tips, interview pitches and creator announcements to editorial@theviralledger.in.

Commercial coverage

Sponsored stories, affiliate relationships, gifts and paid placements must be labelled. Commercial relationships do not purchase favourable editorial conclusions.