Sufi Motiwala explains what fashion week is for

Fashion weeks are industry presentations. Designers show a point of view while buyers, editors, stylists and audiences decide what travels next.

Commentary becomes more useful when it explains that system instead of only rating celebrity clothes. Context gives younger audiences a way to understand how a trend moves.

What to take from it

• Separate runway storytelling from wearability.
• Review the full collection before one viral look.
• Notice ideas repeated across multiple shows.